Sustainable Chicago Sports Advertising Campaign

Client: Green Chicago Restaurant Coalition (GCRC)

Role: Designer

In collaboration with the University of Chicago, the City of Chicago, and the Chicago sports teams, GCRC launched the Sustainable Chicago Sports Project, which strived to increase Chicago sports sustainability. The Project’s advertising campaign focused on its outcome in increasing sustainability across Chicago sports venues and teams.

The campaign included a bus stop poster, newsrack poster, bench poster and subway tag. Limited to text information, the campaign's green and blue color palette incorporated the concept of sustainability while not favoring one sports team or partner organization involved in the project. Large text in a simple layout allow the information of the Project to be concise and clear for the viewer.